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Attack! Marketing and Promotions Wins the Best Marketing Department Stevie Award

by Attack! Marketing on Jul 21, 2009

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Viral Marketing

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One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands. Viral marketing tends to appeal to the youth market, but can branch out beyond that in some cases. Imagine that a high school student finds a web video that she thinks her friends would like. She sends this link to five friends. Those five friends send the link to five more friends, and so on. Pretty soon, thousands of people have seen this video in only a short amount of time. The link has...

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