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Yellow Pages: 5 Reasons A Small Business Needs A Listing
by Anna Woodward on Oct 20, 2011
Why is advertising in the yellow pages still relevant for small businesses? There are several reasons not to abandon phone directories in favor of a pure individualized marketing approach. While a greater number of people are turning exclusively to the Internet, there is still a large market of individuals without regular access or who prefer print references. Building a web presence also takes time and money, meaning in the interim you may be missing out on new clients who would have found you through other directories or in print. Here are five reasons why a listing in a national phone directory is still a good marketing tactic.
1. Budget
How big is your marketing budget? If you are like most new or smaller businesses, it probably isn't too flush with money. Limiting your marketing due to low funds, however, is a huge mistake. Taking advantage of the yellow pages though is a reasonably priced way to reach a wider audience that you may miss by focusing on the...Read More >>
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by Anna Woodward
The yellow pages have been around since the late 1800's and have recently evolved into online directories in addition to traditional print books. Most people are familiar with the directories and their many uses (booster seat, wobbly table leg fixer, spider killer, etc). But why are they colored? What's with the logo? And can you really tear one in two? Here are five facts about the iconic phonebook, and how it is progressing in the age of technology.
1. Colors
Why aren't the yellow pages colored white? The answer is pretty simple. The color first appeared...
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