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Biz Coach: How to Profit: Word-of-Mouth Advertising, Customer Service

by Terry Corbell on Oct 18, 2009

When was the last time you explored options for improving your word-of-mouth opportunities? Customer service is the No. 1 key to good word-of-mouth advertising and repeat business. My firm’s research shows that consumers usually respond favorably to marketing after receiving five positive messages. Conversely, they will divorce your company if they have five or fewer unfavorable experiences. So we’re talking about performance and delivery. If your company fails to meet a customer’s expectations, it’s important to respond instantly with empathy and problem-solving skills. If customer-retention is an issue, it’s worth noting why: Customers start patronizing your competitors 70 percent of the time because they feel taken for granted. Most won’t warn you. And if customers feel your service is horrible, they’ll vehemently complain and tell acquaintances about their unhappiness for...Read More >>



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E-Business Model-Word of Mouth Marketing Starting from Employees of Enterprises

by nanshengliu2010

 E-Business Model-Word of Mouth Marketing Starting from Employees of Enterprises

Word of mouth plays important role in e-business model now days. Therefore, a lot of famous enterprises such as DELL and VANCL are actively conducting online marketing to create a good image, for example, the logo of DELL frequently appears on various major social websites and blogs. Its all employees in different departments are encouraged to show themselves on the internet, which has become a part of marketing and communication plan.

As far as we all know, an e-commerce company without credibility among customers will not successfully sale out its products. Hence it is...

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