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Key elements of Affordable Web Banner Design
by mcmatallanac on Jan 12, 2011
If you don’t have millions of dollars to spend on your web banner design do not distress. In fact you should be pleased because an affordable web banner design is usually more effective than a big budget affair.
How can that be you ask?
Allow me to explain. web banners typically only have a few seconds with which to convince their targets to click. Research has shown that within this limited timeframe customers respond more positively to simple text based banners. An affordable web banner design usually bypasses ineffective and expensive show stoppers like flash animations and licensed music.
Your web banner design need not be expensive to be practical. An affordable web banner design should include some kind of call to action. A simple box that says ‘click me’ will generate more conversions than any amount of fancy graphical trickery.
It is not necessary to spend a lot of money to understand how customers will react to your web banner. An...Read More >>
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Discover the essentials of web banner design
by mcmatallanac
Both consumers and businesses have a lovehate relationship with web banners . Consumers sometimes regard them as annoying, distracting, or suspicious. Businesses are often impressed by the initial result of a new web banner, only to find CTRs (click through ratios) flag a short time later.
The truth is that none of these problems are inherent to using web banners but rather they result from bad web banner design. The following are some good tips as to what makes for effective web banner design.
The key to good web banner design is understanding the experience of the customer...
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