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Twitter Case Study for Nonprofit Organizations

by Antonietta Dankel on Apr 28, 2011

Twitter for Nonprofits

The Background
Smile Central is based in Norfolk, VA. Smile Central provides gifts and necessities to children and their families that are in hospitals for long periods of time. Smile Central’s mission is to ease some of the stress that families in these situations feel. In order to provide to these children and families, Smile Central relies on donations. Over the last three years Smile Central has seen their numbers remain the same and realized there had to be a way to reach new audiences for fundraising through Social Media.



The Challenge

After learning that the “Tweetsgiving”campaign raised $11,000 in just 48 hours, Smile Central decided that Twitter was worth trying. Almost immediately, Smile Central felt like they were just broadcasting their cause all day long. It felt unnatural and a bit awkward. At the same time they were not sure how to get donations. Smile Central did not know who...Read More >>



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