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SuperZoo Pet Industry Trade Show Hits the Spot
by World Pet Association on May 20, 2011
The World Pet Association will be hosting Superzoo, the National Show for Pet Retailers™, at Mandalay Bay Convention Center in Las Vegas on September 13-15, 2011. In 2010 the three-day industry trade show hosted more than 10,000 attendees, attracting exhibitors and attendees from around the world with unique trade show features such as SuperZoo University, new product awards, and special events benefitting national and local pet-related non-profits and rescue organizations. SuperZoo was just awarded as the 10th fastest growing trade show in America by Trade Show Executive ( http://www.tradeshowexecutive.com/news_online_main.asp?id=1165 ).
SuperZoo benefits pet businesses in all segments by giving them access to new trends, products and cutting-edge educational programs that provide innovative business and marketing concepts, as well as staying up-to-date on the latest grooming techniques and competing for grooming awards. The 2011 SuperZoo University will feature...Read More >>
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How to Improve Your Company's Trade Show Results
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Before the 2nd half of the season begins, it's time to take stock of your trade show strategies to see if your company is getting results. Here are some trade show tips to make sure you get all that you can.
Choose your best show(s). Exhibit where your business has a great opportunity to be seen by buyers in your industry. It's always better to have fewer very targeted leads than more poorly targeted leads - make sure your company exhibits at the show with the most targeted buyers, even if it's not the biggest.
Pre-market to potential leads...
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