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Tips to Successful Advertising

by Melina Abbott on Apr 29, 2009

I was reminded this week of Sir Alan Sugar's comment "I have written books on advertising - Cheque Books" which probably sums up most business owners experience of advertising. It's expensive! Does it work? Well, did you know that a single advert, properly targeted, with the right headline and offer, costing say £200, can bring returns of perhaps 1000% or more within days? Advertising can be one of the most cost effective ways to generate new enquiries. Or it can be a complete waste of money. What makes a successful advert? Quite simply - one that gets results. I advocate that EACH advert has to be accountable - i.e. if you place an advert it must do one of two things: 1. Make a sale 2. Get someone to contact you to find out more And, if your advert doesn't do either of those you are wasting money. Take a look at most adverts. They are all very similar. They have a big headline (usually the company name), a great logo, they list the products or services on offer,...Read More >>

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