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The key to succeeding in telemarketing is.............

by David Pickup on Oct 28, 2009

The first thing that comes into the mind of many salespeople when they hear of “telemarketing” is “cold calling.” However, telemarketing is beyond that. The dread that comes with the fear of being turned down is not present in telemarketing. Unlike high-pressured cold calling where the buyer feels that he is selling, in telemarketing it is all about providing “privileged information” maintaining a positive attitude.   The key to succeeding in telemarketing is to overcome the fear of rejection that many salespeople have developed after years of cold calling.   Here are a few tips on how to do it:   1.     Always inform the recipients of your direct mail that you will be calling them within a few days of receiving your letter. If you do this, you won’t feel like a stranger when call them. 2.     Whenever you are on the phone with a potential buyer, don’t make him feel like...Read More >>



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