tech merger

Analysis: Keys for Microsoft-Yahoo to Defeat Google, Biz Coach Terry Corbell

by Terry Corbell on Nov 1, 2009

Bing must address two critical factors in order for the Microsoft-Yahoo’s merger to challenge Google, according Seattle Biz Coach Terry Corbell. And he explains why brand equity and user trust are the critical factors. “The 10-year deal – Microsoft’s Bing will power Yahoo’s searches and Yahoo will sell advertising for both companies – has been delayed. A nd there is added intrigue as Google is trying to crush the deal,” Mr. Corbell reports. He writes a lot of commerce is at stake: “The future of the three companies, more than $22 billion in advertising, financial success for advertising companies and their employees in a tepid economy, as well as the efficacy for 180 million daily Internet users.” The Biz Coach also explains the recent developments, which demonstrate what the three companies are doing to optimize their chances for success.   For his full analysis, see The Biz Coach column: http://www.bizcoachinfo.com/archives/1895...Read More >>