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BizziBiz YouTube Does More Than Round Up the Usual Suspects With New Channels

by SomsutefaniuveSaenz@hotmail.com on Dec 23, 2011

In other words, if hundreds of cable TV channels were better than a handful of network TV channels, then millions of YouTube channels will be exponentially better than hundreds of cable TV channels.Kyncl added, “Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.”That’s YouTube’s goal. The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up when the commercial brakes interrupt their viewing.Hey, that’s not what I learned about mass marketing when I went to college – back in the 20th...Read More >>



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BizziBiz YouTube Does More Than Round Up the Usual Suspects With New Channels

by SomsutefaniuveSaenz@hotmail.com

The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up when the commercial brakes interrupt their viewing.Hey, that’s not what I learned about mass marketing when I went to college – back in the 20th century. But it’s the 21st century now.So, if you analyze the original channels that will appear on YouTube starting next month, here are 20 channels that I think represent a new way for advertisers...

Read More >>

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