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Boeing, Airbus Rivalry: Lessons in Strategic Planning
by Terry Corbell on Oct 19, 2009
U.S. businesses can learn valuable lessons from the Boeing-Airbus competition. In terms of strategic planning, it has been quite a roller-coaster ride with no end in sight. Have both sides done enough strategic homework? Here’s some history to consider: In July, 2006, I recall writing a column suggesting that Boeing should not break out the champagne to celebrate even though Airbus was faltering. My sense was that investors would have been impressed if Boeing employees continued to act with poise and assurance – as though they expected to win sales orders – unlike many of the flamboyant Airbus stakeholders. Their behavior was reminiscent of immature athletes taunting opponents on a football field. Airbus sales had dropped by more than 50 percent during the first six months of 2006 compared to 2007. The company was behind schedule in landing more than 250 sales, which were needed to capitalize on its $13 billion design and production investment. Airbus was reeling from a...Read More >>
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Strategic Planning - Looking Back on the Pre-existing Condition Insurance Plan
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Near the closing months of 2010, there were a total of 809 subscribers to the Pre-existing Condition Insurance Plan, with 57.8% of them being Caucasian, 21.9% being Asian, Latino, Black, or Native American and a whopping 20.3%...
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