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Boeing, Airbus Rivalry: Lessons in Strategic Planning

by Terry Corbell on Oct 19, 2009

U.S. businesses can learn valuable lessons from the Boeing-Airbus competition. In terms of strategic planning, it has been quite a roller-coaster ride with no end in sight. Have both sides done enough strategic homework? Here’s some history to consider: In July, 2006, I recall writing a column suggesting that Boeing should not break out the champagne to celebrate even though Airbus was faltering. My sense was that investors would have been impressed if Boeing employees continued to act with poise and assurance – as though they expected to win sales orders – unlike many of the flamboyant Airbus stakeholders. Their behavior was reminiscent of immature athletes taunting opponents on a football field. Airbus sales had dropped by more than 50 percent during the first six months of 2006 compared to 2007. The company was behind schedule in landing more than 250 sales, which were needed to capitalize on its $13 billion design and production investment. Airbus was reeling from a...Read More >>



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Losses Show Why United Airlines Needs Strategic Plan, Biz Coach Corbell Terry Corbell

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As a result of poor business performance, United Airlines repeatedly teaches us lessons in strategic planning, says Seattle Biz Coach Terry Corbell. The profit professional explains the six reasons why United Airlines keeps repeating its mistakes in his column, “ Losses Show Why United Airlines Needs Strategic Plan,” at http://www.bizcoachinfo.com . “When the student is ready, the teacher appears,” writes Mr. Corbell. “In a dubious way, management at United Airlines is our teacher in strategic planning.” He explains the United Airlines problems range...

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