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LinkedIn's Latest Update - Company Status Updates

by CaitlinRambo on Oct 24, 2011

It is no secret: LinkedIn is the largest professional network available on the Internet. As of August 2011, LinkedIn CEO, Jeff Weiner, could proudly verify that the global network had over 120 million member profiles – with approximately half of these users located in the United States. In addition to individual user profiles, LinkedIn also offers company profiles. Over 2 million public and private corporations are listed on the network, and this number is growing as small businesses begin to make use of the platform.

In the past, company profile pages were a passive communication tool. Individuals would flock to the listings to pull information and statistics – which proved to be especially advantageous for job seekers.

The addition of the “company follow” feature two years ago provided further value, as individuals were able to become more engaged with the companies. Knowing exactly who their followers were in terms of demographics, companies...Read More >>



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