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Introducing the social web for optimisation

by MSInternet on Aug 6, 2010

Introducing the social web for optimisation

The social web describes the latest trend of using the Internet to socialise, interact and network. Social media can be a great way to enhance current customer relationships or reach out and create new ones. Using the social web for optimisation purposes is more commonly known as Social Media Optimisation (SMO). As with Search Engine Optimisation (SEO), most sites can benefit from some form of social media optimization but your strategy needs to be designed to compliment your company/brand/website. The main strategy of SMO is the same as SEO to make your site more accessible, with SEO it’s for search engine spiders and with SMO its actual humans. The main purpose is to make your site so it’s more easily linked to, more visible and regular updates – blogs, podcasts etc whatever social media channels you choose to go down.
Now this hits an extremely important point – choosing your social media. There are many...Read More >>



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