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Determine the Most Suitable Social Media Platforms Prior to Outreach
by williamdavis on Sep 23, 2011
Determining the most suitable social platforms to conduct outreach is one of the most important elements of any social media campaign. Brands may look to utilise as many platforms as possible in the first instance to help increase reach and visibility, and although this may have a positive effect in the short term, the long-term implications are likely to be detrimental to a brand’s social and online strategy, with resources becoming too stretched over a number of platforms. It’s imperative that brands look to research different social networks, as well as the audience that use them to determine future strategies.
For example, Facebook may be the obvious choice for a brand, given the large number of users who log in daily; Facebook provides the opportunity for a brand to reach out to the largest social community. However, if the primary targets and current audience of a business reside on a different network, the impact of the campaign is likely to be minimal....Read More >>
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