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The facts about Digital Media and Social Media Marketing!!
by andyjois on Jun 29, 2011
1. Consumers drive social media. , today’s consumers are anything but passive recipients of corporate marketing messages. They’re active participants in the marketplace – posting reviews on websites like Yelp, Tweeting their friends to ask for recommendations on car insurance, and posting the results of their conversations with customer support on Facebook as they happen.
Today’s marketplace is no longer connected by a one-way communications channel. Thanks to the Internet, we’re all linked through an interactive super highway where marketers have dozens of channels to monitor, manage, and create the right brand image, all while consumers are creating their own messages about your brand. In social media, it’s the “community” that has the power – and they aren’t going to give it back to corporate marketing.
Opting out isn’t an option – so monitoring the conversation and participating in it is essential.
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The facts about Digital Media and Social Media Marketing!!
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