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Starting Out in Social Media Marketing: 4 Key Questions Answered

by Emilie_Legrand on Apr 8, 2011

Social media marketing is becoming hugely popular for small businesses and multinational corporations alike. But despite its increasing popularity, many are still unsure about how or why to get involved in social media to improve their online PR and marketing efforts.

Here are answers to four of the most common questions that companies ask social media agencies when they are considering whether to establish a social media presence.


1) How much will it cost?

This really depends on a number of factors. Social media marketing does not have to cost anything in terms of start-up investment. Nearly all of the major social media platforms are free to join, so the only essential investment required is the time and dedication required to run an effective campaign.

Alternatively, a social media agency can be hired to run the campaign. Social media is often very time intensive, and there is a steep learning curve involved when...Read More >>



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