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Social Media And Consumers Working Together
by Emilie_Legrand on Mar 30, 2011
PR and social media have long worked hand in hand, but it now seems Social Media Agencies and advertising companies are joining forces to make their clients’ brands more interactive with consumers; Emilie Legrand of PR Company Punch Communications examines recent success stories.
Rowse Honey – The fun-loving staff at Rowse Honey made a series of TV adverts promoting their specialist expertise as ‘Masters of Honey’ and through Facebook they asked consumers to vote on their favourite ad to be aired on the television. The campaign not only incorporated social media through Facebook and Twitter, ensuring consumers were interacted with, but it allowed the brand to show its personality. During the reign of the campaign, over 22,000 people ‘liked’ Rowse’s fan page – an excellent way of growing and engaging with a fan base.
The BT wedding - BT has created an app on Facebook where viewers who have followed the burgeoning romance of the...Read More >>
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