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7 Social Media Monitoring Tools Reviewed
by justinflitter on Aug 4, 2009
As a Social Media Community Manager for a Web 2.0 company, naturallyI want to find out whats going on around our brands, our competitorsand the industry in general. I want to be able to create reports that match up interactions with customer purchases to see ROI, and our effectiveness. I want to hear what people are saying in a more interactive andfulfilling environment with sentiment and influence metrics so I knowwhere to spend my time and perhaps who needs a free t-shirt, stuff likethat. In addition I want to be able to visually see activity levels (#'sof tweets, blog posts, and comments) that match my keyword searches andbe able to compare against competitors, industry topics and forsentiment and influence factors. Over the last week I have looked at the following; Paid products Radian6 - Techrigy SM2 - Scoutlabs - Sysomos - Trackur - Free Products Social Mention - TweetReach Hopefully I'll be able to give you a little insight into each of these...Read More >>
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