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An indepth SEO guide to Google's new algorithm

by belindadarling on May 26, 2011

There has been a lot of talk about the latest Google algorithm update. Known as Panda (or Farmer, due to its apparent targeting of ‘content farms’), the change has been implemented to improve overall search quality by weeding out low-quality websites. But what does this mean for SEO , and how can you use it to your advantage?

First, let’s recap. Google changes its algorithm all the time, but most changes are so subtle that they are hardly noticed. Panda is different through. In February, Panda went live in the US, affecting around 12% of search queries. Now, as of mid-April, the update has been rolled out to all English-language queries worldwide, and is expected to make a similar impact.

The idea behind the update is to help the searcher find information with real value to them- not just the information that has been best optimised for their search phrases. In particular, this means weeding out websites with large amounts of shallow, low-quality...Read More >>



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