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Search Engine Marketing Great Business in the World

by dnakids1 on Aug 14, 2010

Search Engine Marketing (SEM) is a mysterious blend of art and science, but for the purposes of this section, we can design as consisting of two parts. The ability to make as high as possible on the first page of search engine results page (SERP), and the ability to click to researchers.

Of course, it is not as simple as finding someone to click. It also is clicked by the right person at the right time, and for good investment of time and money. What we are talking about is either Search Engine Optimization (SEO) or paid search (no acronym, sorry). While these disciplines are very different in practice, there is a significant similarity that can guide the strategy and helps us be more effective marketing.

Our brain likes familiarity

cognitive scientists generally classify memory "recall" - when we actively try to remember a thing of the past, and "recognition" - when something in our immediate sensory awareness is recognized as familiar. We...Read More >>



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Search Engine Marketing - Important Facts

by fmarticles

Thirty years ago, no one would have expected that looking for information would be as easy as it is now. We used to go to the library and search for hours for a certain topic but now, with the power of the internet, information can be searched at the comfort of our homes, or internet cafes and we generate information by the second. We can search about anything as long as we are on the web. We have unlimited stocks of knowledge because of the rise of the internet.

Search Engines have been the key for us to search on information easily. Search engines are designed for us to...

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