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3 Simple Steps to Improve Your Search Engine Rankings

by Rich Lane on Nov 15, 2009

Interested in improving your website's search engine rankings? Here are a few tips that can really make a difference. 1. Choose Effective Keywords - Create a list of keywords and phrases that accurately describe your website. It is important to keep in mind the more generic the keywords, the more unlikely your site will show up in the search results. For example, if you own an insurance company, don't use the word "insurance" as a primary keyword. There are millions of web sites that use this keyword. The odds are no one will ever find your website through a search engine. You should instead use more specific keywords such as "Rochester NY Auto Insurance". Take your time and be specific. 2. Use Descriptive Page Titles - The page title tag is often misused and misunderstood. Many folks leave the title blank or include some useless information in the title such as "Welcome". Search engines love page titles and do in fact index them. So be sure to include some of your keywords...Read More >>



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5 Steps toward Getting the Most out of Search Engine Optimization

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Optimizing a website for SEO benefits basically involves editing its content and HTML to increase its relevance to specific keywords and get rid of any barriers that may be in the way of the indexing activities of search engines. &nbsp; These 5 steps will work to benefit you in maximising your website search engine ranking. &nbsp; Step 1. Keyword Selection &nbsp; · &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Keywords are very important to your SEO campaign ·...

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