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Sales academies top Institute of Sales and Marketing Management agenda at HRD

by Bob Little on Mar 15, 2011

At this year’s HRD Conference & Exhibition, being held on 6th and 7th April at Olympia, in London, the Institute of Sales & Marketing Management (ISMM) is explaining how it is helping leading companies establish sales academies. These academies help to ensure a higher than average conversion rate of enquiries to actual sales.

According to the ISMM’s Stephen Wright: “The current economic climate calls for salespeople who are excellent – rather than merely average – at their job. These days, they have to be exceptional at find sales leads and then convert those enquiries into contracts.

“This is an increasingly essential business skill. Consequently, a number of major companies are establishing their own, in-house sales academies to give their sales staff the edge when it comes to achieving sales.

“The ISMM – as the UK's largest association for sales professionals – provides advice and guidance to any company wishing to set up a...Read More >>



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