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Assessment in Channel Recruitment Management
by vonowen on Apr 7, 2010
A systematic process of channel recruitment is essential for parent companies who engage in partnership with vendors, resellers and dealers in marketing, promoting and distributing of their products. This is critically important in increasing visibility, boosting sales and maintaining a stable customer base. However, it is not an easy task to accomplish. It involves thorough assessment and evaluation of potential partners.
During assessment and evaluation, parent companies have to look into their potential partners’ objectives, interviews and references. In doing this, they will use different strategies which are specifically designed by consultants in weeding out those who will best represent them and their products.
Whether or not the parent company or a manufacturer chooses to enlist a team of consultants or organize an internal team of specialists, one way remains most effective in optimizing effective recruitment solutions and this is to single out...Read More >>
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