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All About Selling in Recession
by jobsbridge on May 25, 2009
Selling in a recession stricken market is a difficult job. Customers either order less or postpone buying which directly and adversely affects budget.
During a tight market, customers most loath to spend money. They tighten their budget and strive to make use of every penny and waste nothing. Nobody affords to waste money in tight market. Now is the time to plug up the holes and not let things slip through the cracks.
If all these years you were selling your product by focusing on its key features, then now is the time to think different. Try to answer the questions like—do your products or services help your customers to plug up some holes? Do you help them save money? Are they benefited by your product? If the answer is ‘yes’, then turn the benefits to your key selling points. Think out of the box and find out how you can help them save money or resources.
If earlier you were selling savings now is the time to sell cost. Don’t tell your customers that...Read More >>
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by Grace
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