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Stakeholder Opinions: Hemophilia - The harsh reality of commercialising a great research opportunity

by kenneth on Aug 14, 2010

Introduction

Globally, the osteoporosis market displayed a 3.5% compound annual growth rate (CAGR) between 2005–09, reaching $9.4 billion in 2009. However, the launch of generic alendronate in the majority of markets resulted in a temporary decline in sales during 2009. The market will stabilize during the next 5 years due to generic incursion and then resume growth from 2015 as new drugs are launched.

Scope

*Analysis of global osteoporosis prescriptions from 2005–09, split by geographical region (including emerging markets), drug class, and brand.

*Discussion of key commercial opportunities and threats in the US, Japan, and five major European markets.

*In depth profiles of 13 key osteoporosis brands and pipeline agents with SWOT analyses and country-specific sales forecasts to 2019.

*Detailed analysis of key developer trends, strategies and portfolios including a case study of Novartis’s Aclasta...Read More >>



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