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Institute of Sales and Marketing Management launches new qualifications

by Bob Little on Feb 9, 2011

The Institute of Sales & Marketing Management (ISMM) has launched new qualifications as part of a long-term national framework initiative to raise the parity and esteem of vocational training.

“The notion that sales people are only as good as their last year’s sales is starting to disappear,” said Denise Edens, the ISMM’s Director of Education, “and, with the sluggish economy and the emergence of sales academies, employers are looking for sales people who have something over and above the average. Those who can show that they’ve invested in their professional development, on top of a great track record and excellent references, stand a better chance of moving up the career ladder.”

The ISMM’s new qualifications fit into a framework, called the Qualifications and Credit Framework (QCF). The QCF is a database of qualifications mapped to a grid showing on one axis the level of difficulty and on the other axis the ‘size’ of the...Read More >>



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Institute of Sales and Marketing Management outlines new qualifications at HRD

by Bob Little

The Institute of Sales & Marketing Management (ISMM) will be outlining its new qualifications to human resources professionals at its stand at this year’s HRD Conference & Exhibition, being held on 6th and 7th April at Olympia, in London.

The new ISMM qualifications are part of a long-term national framework initiative to raise both the parity and esteem of vocational training. The qualifications are recognised by Ofqual, the UK Government qualifications regulatory body, which ensures that qualifications are of the highest standard through its rigorous quality...

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