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Promotional Postcards: Candy for Your Tradeshow Booth
by M. Marlin on Feb 10, 2010
If you've ever exhibited at a tradeshow, you know that one of the best ways to attract people to your booth is to load it with free stuff. Business cards, t-shirts, brochures, pens -- the more you litter across your table, the more traffic you get to your booth. Promotional postcards are great for tradeshow booths. Almost like giant business cards, these postcards can give a quick overview of your business, products, services (or all of the above). Attendees can grab a postcard, stick it in their bag and take it with them. And, since they're inexpensive to make, you can stock up on as many as you need. Many businesses create multiple postcards for each service or product they want to promote. You can literally cover your table with this "candy," allowing attendees to grab one of each, or pick and choose the products that apply to their needs. Here are some more tips: 1. Make sure the postcards grab attention. Whether it's a unique headline or design, there has to be an...Read More >>
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Promotional Postcards: How to Track Your Results
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Tracking the results of your promotional postcards is key to determining the success of your campaign. Unfortunately, many businesses simply drop their postcards in the mail, hope for the best, and never bother to keep track of response rates. This is a sure-fire way to misjudge the effectiveness of your message and miss out on opportunities for improvement. But don't worry! Tracking the results of your postcard marketing is very simple, even for beginners. You don't need sophisticated marketing technology. All you need is a clear plan of action for how you (or your staff) will...
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