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Promotional Postcards: How Too Many Images Can Kill Response Rates
by M. Marlin on Oct 29, 2009
When planning a postcard marketing campaign (especially if it's your first), it's easy to get carried away with all the things you want in the design. After all, you're sending an ad to hundreds, possibly thousands of potential customers, so you want to show off every aspect of your business. So, what do you do? You give your postcard marketing company 15 images, and you tell them they all must go in. It's a good thought. But unfortunately, it won't leave a very good first impression on your customers. Most likely, it won't leave any impression at all. Nine times out of 10, postcards that are too cluttered simply don't get noticed. With too many images in your postcard, your headline, offer and call-to-action will get lost. To improve the success of your campaign, here are some simple tips to keep in mind: <b>1) Keep images to a minimum.</b> On most sized promotional postcards , you'll want a primary image on the front, your logo, some simple design elements on the...Read More >>
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Postcard Marketing: When to Use Die-Cut Direct-Mail Postcards
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With most direct mail postcards , all you'll ever need is a good, old-fashioned rectangular design: 6x8, 6x11, and so on. But when you really need to make an impact, die-cut postcards are the way to go. What are die-cut postcards? Die-cut postcards are custom-made designs, cut in nearly any shape you need. For example: a postcard in the shape of a top hat... or a birthday cake... or a car. You get the idea. Your imagination is the only limit. When should you use die-cut postcard marketing? 9 times out of 10, if you're just mailing a simple promotion or...
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