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Print Advertising

by mikeroft on Aug 27, 2009

Too often advertising is perceived as simply getting your company's name & logo in front of the customers' eyes. Once you've put your message out there, how do you know if it brings in the customers? Tracking is one of the essential components of advertising yet, but because of its perceived difficulty, it is often neglected. Surveys have revealed that only 19% of respondents felt confident in their ability to measure their advertising. And 73% didn't fully understand the effects an advertising campaign could have on sales. Advertising tracking can be a huge undertaking, but with just a few small steps on your part, you can uncover advertising that's costing your company lots of money. Assuming you've probably used Google Advertising at some point, you've probably looked at your stats of click thrus & impressions. It's great that Google can employ very advanced technology to create, measure, and elevate your better performing ads, but...Read More >>

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