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The 7 Deadly Sins of Press Release Writing and Distribution

by Wesley Upchurch on May 14, 2009

The 7 Deadly Sins of Press Release Writing and Distribution

For the Public Relations professional, the press release is usually where you make your first impression with journalists in your field. Depending upon the quality of your press release, this impression could be a great one or a terrible one.

Keep in mind that the top media professionals receive thousands of press releases every single day. Even your small town newspapers, magazines and specialized trade publications receive more of them that can possibly use. So if you want to avoid having yours filed in the wastebasket, you should avoid these press release writing mistakes.

1.Providing incomplete, insufficient, or incorrect information. This is especially important for contact information, such as phone numbers and email addresses.

2.Marketing and selling. You should avoid promotional words such as one-of-a-kind, cutting-edge, unique, excellent, and best. News releases are for sharing news and generating interest or awareness, not for...Read More >>



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