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Marketing expert releases 5 step guide to PR success for small business owners
by Amanda Falconer on Jun 30, 2011
With an increasing number of small businesses opening in the greater Sydney area, focusing on product and customer service is no longer sufficient. Small business owners need to engage with a variety of promotional activities in order to be competitive, according to a Sydney marketing centre.
To aid small business owners in their promotional activities, the Sydney Small Business Centre has recently released a short five-step guide for public relations.
According to the Centre, public relations is a part of marketing that is all about promoting a business or product without having to pay for it, and includes press releases, trade shows, conferences, seminars and events.
The Centre says there are five steps small business owners need to take in order to achieve success with their public relations.
1. Understand the reasons for PR
The Centre says that the best way for a business owner to get started on their PR strategy is...Read More >>
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