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PR 101: Everyday PR Tips For The Non Publicist

by Beautiful Planning Marketing & PR on Sep 20, 2011

Publicity campaigns can be tricky at times, especially if it is your first time out of the gate. Communications and media relations specialists spend years learning tricks of the trade that get them in the door for National PR stories. Whether you are pitching a book, an up and coming celebrity name, or a hot new product, keeping the below tips top of mind will guide you onto the road of publicity unscathed.

PR 101: PR should be considered an investment. People often expect Public Relations Campaigns to induce immediate sales. That is wrong! FIRST you must build an established brand.

If you expect an instant profit margin boost by hiring a PR firm then you are a mistaken. What a Publicity Campaign does is helps you to build, maintain, and consistently present a well-crafted image to the public. You will see your profit margin rise as you work within a publicity campaign however a stellar PR campaign should help boost brand awareness, increase online...Read More >>



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Your Company is Advancing - Are Your High Tech PR Efforts Keeping Up?

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Your Company is Advancing - Are Your High Tech PR Efforts Keeping Up?

Your company is moving ahead. Your products and your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap between perception and reality is costing you business and market share. But when you evaluate avenues that can correct the situation, the high tech PR options are greater than the budgets you have available.

Effective high tech PR can be a great tool in marshalling scarce resources....

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