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PR 101: Everyday PR Tips For The Non Publicist
by Beautiful Planning Marketing & PR on Sep 20, 2011
Publicity campaigns can be tricky at times, especially if it is your first time out of the gate. Communications and media relations specialists spend years learning tricks of the trade that get them in the door for National PR stories. Whether you are pitching a book, an up and coming celebrity name, or a hot new product, keeping the below tips top of mind will guide you onto the road of publicity unscathed.
PR 101: PR should be considered an investment. People often expect Public Relations Campaigns to induce immediate sales. That is wrong! FIRST you must build an established brand.
If you expect an instant profit margin boost by hiring a PR firm then you are a mistaken. What a Publicity Campaign does is helps you to build, maintain, and consistently present a well-crafted image to the public. You will see your profit margin rise as you work within a publicity campaign however a stellar PR campaign should help boost brand awareness, increase online...Read More >>
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Your Company is Advancing - Are Your High Tech PR Efforts Keeping Up?
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Effective high tech PR can be a great tool in marshalling scarce resources....
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