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Direct Mail Postcards: 6 Questions to Ask Your Postcard Marketing Agency

by M. Marlin on Oct 8, 2009

It seems postcard marketing companies are popping up everywhere these days. A simple Web search for " Direct Mail Postcards " will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients. So how do you tell the difference? One simple phone call. If you're thinking about using a marketing company for your direct mail postcards, here are 5 questions you should ask your rep before getting started. 1. How long have you been in the postcard marketing business? Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn't mean they've focused specifically on...Read More >>



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Postcard Marketing: When to Use Detachable Business Cards

by M. Marlin

When you launch a postcard marketing campaign, your primary goal is to get recipients to respond immediately. Ideally, you want them to open their mailbox, see your postcard, and get on the phone/web right away. But of course the vast majority of your recipients aren't going to respond immediately. Think about it: when was the last time you got a direct-mail postcard and ran to your phone to contact the company right away? Probably never, right? That's why your postcard marketing should always have a backup plan -- a way to ensure that your recipients keep the postcard, so they...

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