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Aarkstore Enterprise--The Post-Recession Consumer in the U.S.

by aarkstoress on Jul 27, 2010

The Post-Recession Consumer in the U.S.

As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent fixture in the American economy. This Packaged Facts report sifts through five years of Experian Simmons National Consumer Study (NCS) data to follow the twists and turns in consumer confidence before, during and in the immediate aftermath of the most severe economic downturn in 70 years. The report contrasts the attitudes and behavior of consumers on the highest end of the Consumer Confidence Index of the Experian Simmons NCS (“Confident Consumers”) with those on the lowest end (“Anxious Consumers”). By doing so, it sheds light on the conflicted mindset of consumers as the recession loses its grip and suggests how marketers might...Read More >>

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