picking smoking jacket

How to Choose the Smoking Jacket

by dexterhan on Jul 20, 2010

Playboy Smoking Jacket
Playboy, an iconic brand name that peaked numerous years ago, faces several of the same “challenges as its peers in the media industry: increased competition for consumer attention in the face of shrinking overall spending in the television and print businesses, the migration of advertisers to other platforms, higher manufacturing costs and the uncertainty created by the current state of the global economy” according to their annual report.

The vast majority of Playboy’s revenues in fact come from tv nowadays, and not from it is print company. Nonetheless, income is off practically 30% because 2007, such as a 33% drop in print and a 29% drop in television revenues. The brand name has swung to an annual operating loss of $40 million and also the business is saddled with net debt of $80 million. Even porn was brought down from the most recent recession. The launch of a new Web brand name, “The Smoking Jacket” is definitely an...Read More >>