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Partner Portal and Effective Partner Management

by maria lopez on Apr 8, 2010

A partner portal is crucial in maintaining a well-oiled business relationship and is a critical component of effective partner relationship management. A vendor’s partner portal can only be used to its fullest extent if the required information is easy-to-find, data is complete and accurate, and all are accessible in just one common place. It gives the members of a channel network to access important resources and material that will provide them with the necessary support and information to become more productive and thus generate more revenue.

Developing a parent portal requires enhancement through the addition of new training modules, development or revision of collateral, sales technical modules and other materials for partners, consideration of details that cater to partners’ needs such as easy use, fast engagement, empowerment, efficiency, and so on. However, developing portals and specific programs is an important but challenging task, especially for those who...Read More >>



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Partner Channel Recruitment - Process and Principles

by maria lopez

What principles should govern one’s decision in partner channel recruitment? This process is not really as simple as it sounds. It is similar to hiring star or top tier personnel for one’s company. The best people will have a lot of options since many companies will be competing over him or her. Therefore, the parent company should attract the best partners by creating an atmosphere that would also be beneficial for the potential partner. This can obviously be accomplished through revenue incentives as well as a very supportive approach.

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