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Avoid These Mistakes When Marketing Through Online Communities

by Angela Connor on Jul 10, 2009

If you have a product or service that you think most people or a large percentage of the people in an online community would find interesting, I think you should delve right in and give it a shot. After all, isn’t one of the goals behind marketing in online communities to essentially capitalize on the sheer numbers and niche topics?

If done right, it can be quite effective. If done wrong, as it most often is in my opinion, it can backfire in a way that can turn ugly fast. I’ve seen it time and time again. A well-intentioned individual joins the community and casually starts mentioning their travel site or automotive services complete with links in every post and the promise of a discount.

What often happens next is they receive a slew of comments from the natives about the community not being a place to sell their services and it’s all downhill from there.
I once saw a user upload 750 images of wristwatches. Seriously. It was his entire catalog....Read More >>



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