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The Evolution History of Nike Logo

by oceania321 on Dec 16, 2009

Before we came to the topic, let me ask you a question, how could people tell clothes of varies of brands from each other? Bingo! It is logo that helps us distinguish different brands. Now, let`s get to today`s point-Nike logo. Nike is one of the earliest sports shoes brand. Swoosh, as the symbol of the athletic shoe and clothing manufacturer Nike, is among the most easily recognized brand logos in the world as well. In other words, the evolution history of Nike logo could represent other world brands`. Stage 1, In 1971, creating by a graphic design student Carolyn Davidson swoosh logo firstly came out. And it took Nike company 35$ for its patent. Though a small swoosh, the logo represents the wing in the...Read More >>



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The corporate culture changes personalized Nike logo

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"Sports, performances, unrestrained freedom of sportsmanship" is the pursuit of personalized Nike corporate culture. The distinctive feature of the corporate culture from the traditional concept of corporate image, by company founder Philip Knight • founded.
Nike start-up company for the Blue Ribbon Sports Nike Free Shoes , which is based on Knight in Si Tanfu trade school graduate to write a paper for the simulation created. Knight random collection of some track and field star and sports fans the idea to write in the article, their minds have a common goal: to...

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