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The Future of Mobile Advertising for Next Year
by winter0108 on Aug 12, 2011
With more and more people using smartphones, mobile advertising is already trending and growing fast, everyone agrees that mobile is the next big thing. Mobile advertising is ruling the digital marketing and reaching to billions of people across the globe. How about the future? What will the opportunities be in the next year?
Mobile SEO. It’s important to have a mobile website, because of the numbers of consumers with different levels of web-enabled phones begin accessing sites. The mobile browsers have different algorithms, so SEO efforts need to be adjusted accordingly.
Measuring success. A lack of POI in mobile advertising is the biggest deterrent for marketers, in order to specifically determine if an advertising campaign was successful, companies will need to use true metrics and analytics in order to determine if their mobile advertising strategies are in line with their business goals.
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