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The 2010 World Cup and the Mobile Marketing World

by NiNEMobile on Apr 23, 2010



Are you ready for 2010 FIFA World Cup? Whether or not you are a soccer/football fan, the FIFA World Cup is a global phenomenon that no one will want to miss. Millions and millions of people tune in to each tournament to root on their country for national pride.

Many companies have taken notice to the popularity of this event and they all want to take full advantage of its marketing capabilities.Tom Marchesello the CEO of Nine Multimedia agrees with MobiThinking when they say that “The importance of mobile to football fans couldn’t be better illustrated than by South Africa’s biggest selling men’s magazine Soccer-Laduma, where the mobile site – Soccerladuma.mobi – is much bigger than the Website and is growing rapidly.” Football and soccer fans do not have computers and television sets around where they work, but they want to watch the game, where do they turn to? Their phones. Fans want the games to be streamed smoothly and there are...Read More >>



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