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The Benefits of Daily Deals and Low Risk Marketing

by Christine Wojdyla on Oct 31, 2011

The new big internet trend popping up all over is the daily deal site. Riding on the coattails of social media, this trend is the group couponing of the now. A deal starts with a business, whether it’s a restaurant, a salon, or any other retailer willing to offer a discount on their products and services. The business teams up with a daily deal company to offer a coupon to their customer base in the hopes of bringing in new business.
Using one of these companies is, at the core, a marketing strategy, albeit a low-risk one with no upfront fees. The payment comes later, after the consumers have purchased the coupon. Typically, the cost is 40% - 50% of the profits from the deal sales.
For a business, this can mean many things. Ideally, the group coupon will bring in many new customers who have yet to experience their products and services. These new customers can become regular customers, bring in friends as more new customers, and essentially, build the business up...Read More >>

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