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The Value of Word of Mouth Advertising
by ally.capozz on Jan 7, 2011
While word of mouth of advertising is undoubtedly the oldest and simplest form of advertising, it’s rarely the focus of an advertising campaign. This is because it is impossible to control or predict what people will talk about. As a result advertising firms tend to focus on print media, radio, television, etc.
However the emergence of social media such as Facebook, Twitter, YouTube, etc. means that focus is returning to word of mouth advertising.
While earlier generations may have been shy and unaccustomed to giving their opinion of a consumer product, the social media generation is extremely vocal about what it wants and what it doesn’t. This change in attitude and the technological advances which prompted it, have lead to a re-evaluation of word of mouth advertising.
Modern customers when making a purchase are now more likely to log on and check public opinion than discuss their options with a salesperson. This is the essence of word of mouth...Read More >>
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