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Search Engine Marketing Great Business in the World
by dnakids1 on Aug 14, 2010
Search Engine Marketing (SEM) is a mysterious blend of art and science, but for the purposes of this section, we can design as consisting of two parts. The ability to make as high as possible on the first page of search engine results page (SERP), and the ability to click to researchers.
Of course, it is not as simple as finding someone to click. It also is clicked by the right person at the right time, and for good investment of time and money. What we are talking about is either Search Engine Optimization (SEO) or paid search (no acronym, sorry). While these disciplines are very different in practice, there is a significant similarity that can guide the strategy and helps us be more effective marketing.
Our brain likes familiarity
cognitive scientists generally classify memory "recall" - when we actively try to remember a thing of the past, and "recognition" - when something in our immediate sensory awareness is recognized as familiar. We...Read More >>
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Social Media - A revolution in Online Digital Marketing World
by Oscar Lock
SOCIAL media is used by more than two billion people each day, making it the most important emerging marketing forum, according to Tomer Garzberg, a messiah of the potential of online interaction.
Gold Coast-based Mr Garzberg says, while search engines have defined the information age, social media has taken the world into the recommendation age and businesses ignore the change at their peril.
“Social media is paving the way to a world where selling is by way of human interaction,” he says.
“The human face is non-threatening and recommendation...
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