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Link Building & SEO Marketing: Talking to Humans vs. Search Engines

by Chicago Marketing Company on Apr 26, 2011

Chicago Internet Marketing: Link building strategies aren't just for SEO. The true purpose of building links is to market your content to your target market.

Your website content may revolve around sales, product reviews, articles, blogs or a tutorial with a strong 'call to action, but regardless of the type of content, inbound links are essential to market the content you're pushing. These links, often called backlinks, are the method that you communicate with your audience: it's an open door to view your website or product. It's much to easy to get caught up in the non-social aspect of web content development, search engine optimization , or Internet Marketing .

We sometimes forget the purpose of what we're doing: talking to our target market. When we're researching keywords and checking volume vs. profit potential, we forget that behind those Google stats are real people that are searching for things they actually need, typing the same phrases into...Read More >>



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A Marketing Lesson from Her Royal Highness Princess Catherine

by Chicago Marketing Company



Whether you're into the hype of this Modern Royal Wedding (Prince William and the now Princess Catherine aka Kate Middleton in case you didn't watch the news for the last 4 months), you've probably heard for a while now speculations on what Her Highness was going to wear today. It was quite the spectacle this morning, and has been quite the media buzz for the past few weeks. The one thing we can take away from the buzz surrounding HRH's wedding dress is this. The British Monarchy have hired some amazing Marketing consultants .

Actually,...

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