loyalty schemes

How to Increase Your Sales Conversion Rates

by jamhassan on Feb 3, 2012

Sales conversion rates refer to the percentage of casual visitors to those who buy, both in-store and online. It is a useful tool for determining the effectiveness of marketing campaigns, advertising and the layout and content of web pages. Business coach Emre Ilkme will assist you in calculating these rates and increasing your sales compared to footfall or unique visitors to your online store. Increasing conversion rates is crucial when trying to increase market share and profit, business growth, and to maintain a good understanding of your target market.

As a first step, Emre Ilkme will show you how to determine the current sales conversion rates for your business, preferable over an extended period of time for a more accurate indication. Important trends to determine include specifying which days of the week are busiest and which products sell to which demographics. Emre Ilkme will assist you in collecting and interpreting this data. Once the information has...Read More >>