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Social Marketing: The Key to Success for Any Business
by Aaron Goldberg on Apr 29, 2009
Social marketing is the use of marketing strategies to promote a certain product or service to the society using their ideas, behavior and attitude. For example, you can put a sign “Drink in Moderation” right below a beer ad. In a way, you are promoting the product and at the same time giving a sound advice to the consumer. Social Marketing was created in the 1970s as a means to gain more merits by seeking the society’s approval through identifying their wants and needs.
There are many concepts involved in social marketing. They will help us get a better understanding of why it is instrumental to the success of any business.
• Its main function is to influence people. By being able to find out what the customers want from the product or service you are offering, it will be easier to adapt to that and be able to manipulate the way they think in a positive way.
• The focus is not the marketer but the target customers. Reach out and talk...Read More >>
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