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What Is The Meaning Of Internet Marketing?
by Paul Smith on Jun 7, 2011
If you already have a website on the Internet, you know what Internet marketing is. There’s no point having a beautifully crafted website filled with killer copy, great deals and special offers if nobody knows that it exists. So to turn that position around and get your website noticed, you have to embark on a bit of internet marketing.
So what is it, exactly?
The exact definition of Internet marketing is a case of ‘it does exactly what it says on the tin’. It is the marketing and selling of products and services using the Internet as your ‘shop window’ rather than more traditional offline methods. Online marketing also includes more complex techniques such as digital customer data management and ECRM or Electronic Customer Relationship Management systems. Because of the way the Internet is structured, it gives you a perfect opportunity to ‘data mine’ your customers for information so that you can adapt and change your strategy...Read More >>
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