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implementing EDM

by mynotion on May 10, 2009

Email marketing is one of the most cost-effective outbound marketing and can be just as effective as implementing SEO (Search Engine Optimization) to bring visitor volume and good quality traffic to your website. It is also an important part of today Internet marketing tool for generating sales leads, increase awareness and achieving customer retention. However, they are many marketers do not take email marketing approach in the right manners.

Below are some tips will help you to success in your email marketing campaigns:

1. Personalise Your Email
Greetings in any email marketing should be personal and make the recipient feel at home with your company. This will make you seem less technical and more individual.

2. Send Email at the Right Time
Based on study, the best time to broadcast your eNewsletter is on Tuesday, Wednesday or Thursday. One thing to remember is to try not to bother people with email marketing during...Read More >>

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