IdeaMama Ad Network

Pay Per Deal Affiliate Program Maximizes Lead Generation and Sales for B2B Market

by elaine on Jun 24, 2009

You may have considered running an affiliate program through an affiliate network before. As an advertiser, it may have seemed like good way to generate leads and exposure, and to increase sales. And, a traditional affiliate program is a good idea for some advertisers…..but not for all.

For one, traditional affiliate networks are absolutely not for b2b advertisers; advertisers that sell very expensive, specialized products with long sales cycles. A typical client for a b2b advertiser is a multi-national corporation. Traditionally structured affiliate networks are not the best option for b2b advertisers for two main reasons; firstly, b2b advertisers typically close deals off-line and traditional affiliate networks only conduct business on-line, and no affiliate network (including such affiliate networks as IncentReward Affiliate Network and Affiliate.com), deals with the very expensive, specialized b2b products (they deal with more inexpensive b2b products) that b2b...Read More >>